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Sunday, 1 April 2012

How to make money from Blogging


Want to know how to make money from blog which is often called as blogging?  This post is not going to give any shortcut to the success, but it will give you foot prints of the journey which leads to handsome money through blogging. While going further one thing need to be clear that earning money through any medium or source require efforts and skill and same is the case with blogging. So in this article I tried to put together the main aspects of the blogging which can turn blogging into the source of money. In the image below I tried to summarize the way to make money from blogging from scratch to end.









There are two ways of earning with writing efforts. One is you set up your blog and second one is without owing the blog. So start with without Owing the blog.

Money without Owing the Blog

People, who have strong skills of writing and do not want to put efforts in setting up and promoting the blog, still can make decent income through their ability of writing. There are three major ways of doing this.

1. Freelance Writer

Freelance writer is a person who is self-employed and make money through the writing for others but do not have any particular employer. But the big question would be how to find the employer?  There are many websites Like Odesk, Elance, which provide the platform to the worker and employer to search for each other. You can make the account there, apply for the work and can get hired. A freelancer himself determines the rate for performing a particular job, but you need to be a master of your work to become a successful freelancer.

2. Revenue Sharing Site

In revenue sharing sites, you do not need to get hired by the employer. There are platforms/websites like hubpages, which gives you a platform to write down on different topics.They put the different form of internet advertisement on your written pages and share the money generated through the advertisement. The main pros and cons of the system can be summarized as you need not to worry about setting up a blog and learn different features of blogging. You are dependent on the platform and not in full control of the things.

3. Guest posting

Guest posting is writing on any blog as a guest author. There are many established blogs which encourage writers to  give them guest post, and in turn they either share the full or partial revenue generated through such blog post. You would be thinking why any blog will allow to write and share money?  Actually, in that way the blog owner gets the quality posts without putting any effort, which helps in overall growth of the blog.
You might be thinking why to waste time on blog while there are other ways of making money with writing. But I will highly recommend to go for own blog because in your own blog you are not only in full control of things but you can also try the other ways as listed above in addition to your blog. In that case you can use your own blog for such purpose. As a freelance writer you need to prove your skills to any employer and blog can prove your talent. As far as guest posting and revenue sharing is concern you can use these ways to promote your blog and meanwhile you can also earn with these ways.

Make Money from Own Blog

Make money blogging is a serious task and require massive effort and consistency to achieve the favorable results.In such a journey there can be times when you will be feeling dejected, but you need to remain focus to the task and enjoy what you are doing. While studying the success stories of different successful blogs you might have noticed that they are the full-time professional bloggers. Professional Blogger is a term used for a person who makes full living through the blogging. One cannot  take the risk for quitting the regular job and try the blogging for becoming own boss. Actually, most of the successful bloggers were the part time bloggers at the start. They gave only two or three-hour  maximum  per day to the blog in initial months or years. But with the success, they quit their job and started making more money than the regular job. So if you are starting the blogging, then you can start it as a part-time and, if if you get the success, then you can turn into the professional blogger.

Niche / Topic of the Blog

This is the most vital part of blogging journey. This is like foundation of any building. If the footing is not strong and cannot  take the load of the structure for whole life, then you know what can happen to the building at any time. Niche / Topic of the blog is important in many ways. It should be the one for which you can remain motivated for many years. Such topics are the topics you love while you are reading. Just think when you come online what you like the most to read. Most of the people also recommend to start a blog on a topic of your expertise. But it is not necessary. Sometime, the things you do not know,  pushes you to learn and research more. The niche of the blog should also have the audience on the web. If you are going for a topic which has a very little audience and there is also slim chance of having a large audience in the future, then you are wasting your time to make money from such a topic. Go for the niche which has the reasonable audience and tendency of future growth. Do not try the  too competitive niche until unless you are sure that you are going to make the difference in tight competition, or you have something new and interesting to offer. In short, choose the niche which has a good audience, sustainability, medium competition, and  you can give quality content with consistency on the topic.

Blogging Platform

Blogging platform is the program to create the blog and to maintain the blog. There are many blogging platforms available at the web, but two of them are most widely used i.e Blogger and WordPress. Blogger belongs to Big G Google while wordpress is an open source blogging tool. Blogger blogs are free hosted blogs, which mean you do not need any hosting for them. As such you cannot  access certain features of the blog. Also you have to work under a given policy, and conditions other wise Blogger team can turn down your blog. With wordpress, you can have two options.  A  free hosted wordpress blog on wordpress.com where all the maintenance of the blog software and hosting is being done by wordpress.com. Alternatively, you can install wordpress software by wordpress.org on your own hosting plan. Most of the blogger starts their blogging career on Blogger as it less complicated, powered by Google and requires no money to start the blog. Later  they migrate to self hosted wordpress blog to have the full control of their blog and also wordpress gives more power and capabilities to maintain and run the blog. There can be three options for you to start the blog.
  1. Start at Blogger and after learning the basics of the blogging shift to the self hosted wordpress blog. (Read :Blogger Tips)
  2. Start blog on free hosted wordpress blog on wordpress.com to learn basics of blogging and get familiarize with the wordpress software and then migrate to self hosted wordpress blog.
  3. Start a blog on self hosted wordpress blog.
As told you earlier that most of the blogger starts the blogging on Blogger and then turns to wordpress. So I would also suggest you to do so. However, it depends upon the budget and situations. If you have money initially to invest, then you can go to the self hosted wordpress blog. Here under you can find a brief comparison of the Blogger and Self hosted wordpress blog.

Comparison of Self Hosted WordPress and Blogger


Blogger
Self hosted WordPress
Blogger is user-friendly and need lesser knowledge to maintain the blog.
WordPress is  professional blogging platform, which needs knowledge related to websites for maintaining a blog.
Blogger not gives you full control of the blog.
Self hosted wordpress gives you the full control of the different aspects of the blog hosting and maintenance.
Blogger does not support external plugins to enhance the capability of the blog.
WordPress has the powers of thousands of external plugins to enhance the power and capability of the blog.
Blogger is free hosted blog, which means you need not to pay for the hosting, etc.
You have to purchase the hosting plan for hosting the wordpress blog.
In case of Blogger you need not to worry about hosting uptime and quality as the Google provide the quality free hosting for blogger and 100% uptime.
Self hosted wordpress blog depends upon the hosting plan in terms of uptime and speed, etc. So you need to be careful while choosing the hosting for the blog.
Blogger SEO is not so good.
WordPress has the more power in terms of SEO due to availability of different SEO plugins. There are also wordpress themes like Thesis, which have built in SEO capabilities.

Domain Name

Never under estimate this vital part. Domain name work likes a brand name for the blog. There are many factors to consider while choosing a domain name for the blog. The 1st factor is the keyword. Every niche has some important related keywords. Which is  important for better SEO of the blog?  Keep in mind most of the traffic to the blog comes through search engines and with traffic the blogger can make money from a blog. So put keyword in the domain name smartly. Do not put too many keywords in the domain name and do not choose a long domain name as it would be difficult for people to remember and type. Make an eye catching and short domain name and try to accommodate any keyword into it. Furthermore, do not limit your blog scope with the domain name. Like you are iphone junky and want to start a blog on this topic. If you inserted the name of iphone into the domain name, then this blog will limit to the iphone and if later one you want to add other phone’s tips, reviews, then your domain name will not allow that. Try to have a domain name related to your topic of blog but at the same time the domain name does not limit your scope for the future.
If you have started blogging on free wordpress and Blogger service, then you can still acquire the custom domain name on such a platform. It is highly recommended to get the domain name so that even when you move to self hosted wordpress blog your domain authority also goes along with it.

Blog Hosting

Choosing the rite host for self hosted blog is a tedious task. Some people go to save little money while choosing the host. This is not the best practice because with a cheap host, you might be able to save some money, but you will be having a lot of trouble like poor customer support, down time for the blog. So I will recommend to go for the top notch hosting for wordpress. It will ensure the uptime of the blog, and also you will get the quality support for the blog. You can find here the recommended hosting for wordpress.

Why Blogging for Money

Now coming back to the main topic.  You can ask that why to choose blogging while there are many other ways of online money. So the answer is the potential of blog in terms of generating income, and it is less complicated to start & maintain the blog in comparison to other methods of making money.

Blogs are rich source of information

WWW boom compels the people to come to the internet for search of information. It’s far easy for anyone to just enter the keywords in any search engine, especially Google, and hell of relevant information would be in front of him/her. Blogs are usually better source of information, guide, knowledge, etc. as compare to other websites. Their contents are updated regularly by blog owner. So the people who mainly come on the web for the  information tend to stay longer on blog than other websites. So what does it do in terms of making money or monetization from a blog? Traffic and visitor loyalty is the key factor for money through any website and quality blog provide these factors.

Page views of blogs are more than other websites

Page views of any weblog is usually more than other websites. If a visitor finds a blog interesting than it goes to other articles or posts given that blog owner has interconnected its posts.In that way blog gives greater chance to a visitor to go through most of the pages of blog and in result, more page views. Keep in mind that page views are different than unique visitors of any website. The page views per month of any website calculated as;
Unique Visitors (per Month)x Avg.Page view per visitor = Total number of Avg. page views per month
More page views mean more chances of money through a blog. If the blog has CPM ads running on it, then it would have more impressions and money. Same is the case with other methods CPC, etc.

Blogs are Search Engine friendly

Traffic is money in the web world. If you do not have costumers, you cannot earn and make money from your business in the real world. There are millions of Web pages rite now on the world and growing with every passing minute. Search Engines, especially Google, is a source of traffic to most of the websites and Webpages.  Blogs are Search Engine’s Heaven as they have new words,  new information all the time and their contents updated regularly. Blogs have more chances to climb up the ranking in the search result which results in a stream of traffic and as mentioned above if you have traffic, you can earn and make money  easily.

Blogs can target more keywords

Blogs also not make you limited to set of keywords as the case with other websites, which can target only the keyword related to their content. With the blog, the blog owner can target new sets of keywords in every new post. You do not know which of your post will do better in search results. It’s happendwith me that I wrote a post without doing home work for keywords, etc. and the post climbs up the ranking and brings traffic to blog. It does not mean search engine optimization (SEO) , keyword research, etc. is nothing to do with ranking.  It’s always better to know the basic of SEO and make the necessary adjustments to your blog for better SEO as Search engines are the prime source of traffic.

It’s easy to built the blog

Another important factor in the popularity of blogs as the source of easy internet money is  you do not necessary to have knowledge of code programming and complex knowledge to build and set up the website. To setting a website other than the weblog you need such knowledge. There are some free and famous blog platforms Like Blogger, WordPress, etc. available on the internet which allows you to set up your blog in minutes, and they are very easy to use and understand.There are also other ways on the internet to make money without having a website like reading paid mails, doing survey, etc., but it can only generate lesser income for you.  With the blog website, you would be having permanent source of income on the internet, and your business office (your blog) will be present on the internet to make money for you.

Blog feeds

Blog owner can also publish  words to the wider audience by blog feeds (RSS). Every time you post a new post it’s a new feed on the web. With the growing popularity of feeds some ads company allows to run ads on the feeds like feedburner allow to run Google adsense ads on the blog feeds. There are also other ads company which allows ads for feeds. This is another great and easy way to earn and make money through blog.

Blogs CTR is better

One another thing which makes a blog better to make money that most famous ad format contextual ads like Google adsense do better on blog because a visitor searching for any information on the web tend to go more for ads. Also , while reading through blog, visitor stay longer on blog, and it gives more chance to the visitor to notice the ads. With better ad placement like ads at the top of each post or bottom of each post or Top and Bottom of each post give more chances to blog owner to earn.
If you are not owing a blog, then you would be thinking why i don’t have a blog and why i am not having my share of income and money from internet.it’s time to start blogging but there are few important things for a beginner blogger that do not start your blog with the  intention to only make money through it. First of all, think for the topic for which you can write quality words and for which you have the information and passion.Write original words and do not try to copy. Write consistently but write the post when you have the idea,  do not make it compulsion for you. With Good Quality posts and with some Basic SEO,  visitor will start coming to your words, and then it would be the time for you to monetize from blog.

Traffic Generation for Blog

Traffic generation for the blog is a vast topic and cannot  be cover easily. But the traffic to any blog can be summaries in the following categories.

Social Media

Social networking sites like Facebooktwitter makes the people addicted to stay connected with their friends and also share information with each other. Anything  which goes viral on facebook or twitter can bring huge spikes of the traffic. So by taking the advantage of the social media power bloggers should try to increase the presence of posts or words on social-networking  sites. There are many ways to have such presence. You can add the social sharing button on blog to allow visitors to share your work, create a Facebook fan page for your blog, create a twitter profile for your blog and auto tweet the blog post on it.

Referral Traffic

Referral traffic comes from the links of the blog present across the web world. Link building is not only important in terms of generating traffic but also for search engine optimization (SEO). There can be many ways  your blog can have the links across the web world. If you are producing the quality contents then it automatically generates the links for blog.When you comment on other blogs, it creates links.

Direct Traffic

Direct traffic takes time to develop. Established blogs have the good ratio of the direct traffic to total traffic.  Direct traffic requires many qualities in the blog to keep the visitor coming back directly to the blog. Such qualities include  new and interesting posts, blog gets updated consistently, blog has an active community, etc.

Advertisement

If you can afford, then you can advertise the blog to generate the much-needed  traffic. But before adverting your blog should have a good number of quality posts so that visitors brought from the advertisement can be turned into loyal readers.

Search Engines

Search Engines remain the major source of the traffic to all the blog. Most blogs have more than 60 percent of their traffic from blogging. Such fact can easily explain you the importance of search engines in terms of generating traffic. So make your blog friendly to search engines so that they can bring the wave of traffic to your blog. The process of optimizing your content for search engines knows as Search Engine Optimization (SEO).

Search Engine Optimization (SEO)

Blog’s Search Engine Optimization (SEO) is the most discussed topic on the web and within the blogger’s community. With the increase in the number of blogs the quest for securing a position on 1st page of Google becomes harder. Search engines, especially Google is the prime source of traffic for every blog. Google Search technology is primarily based on ideology to give the fast, best and most accurate search results to the users. So if you are a blogger and writing a blog, then keep in mind that search technology is based on user, and bloggers have to optimize their contents for search engine, which is called as SEO.
Today’s search technology is refined and its evolving from more than a decade. So black hat SEO techniques are not sustainable, and every blogger should avoid it. The main purpose of SEO for every blogger is to rank well in search engines. Ranking just not come from few factors. The Best search engine Google has many ingredients in the recipe of ranking a webpage. In order to have the better search engine optimized contents for the blog you need to take care of most of the SEO factors.
Google, While Giving the overview of its search technology, says ;
Today we use more than 200 signals, including PageRank, to order websites, and we update these algorithms on a weekly basis. For example, we offer personalized search results based on your web history and location.
So currently they are using more than 200 signals to order website, which means to order the search results against any search query. At the same page, they said they usually update the algorithm on the weekly basis.
The basic factors for Blog’s SEO are given below, but the main aim of search engines is to provide quality and relevant results  to a search query. These factors can only help in improving SEO but quality is 1st requirement.

Keywords

Keywords are the important words or phrase related to niche of your blog. Your blog can have few or many keywords depending upon the niche of the blog. Its better to go for the  keywords related to your niche and have medium or low competition.Do not run for the keywords having high competition as it would take too long to rank better  for highly competitive keywords. Google Keyword External tool is best for the job.

·         Keywords in Domain name

It’s good to have the keywords in your domain name, but it’s not necessary. The domain name should be easily memorable and not too long. Its better to  accommodate important keyword in the blog domain. While maintaining the features of a good domain name.

·         Keyword in URL

Every blog post has separate URL. Usually, the title of blog post becomes the URL so try to put important keywords, related to your post and blog, in the URL of the post. Do not stuff the URL with keywords otherwise it can have the red flag from a search engine.

·         Keyword in Meta Tags

Its most important to put the keywords in meta tags, especially to meta description of website and meta description of each post. Due to abusive use of meta keywords now search engines do not give much weight age to meta keywords.

·         Keyword in Post Body

Post body should have the keywords. It’s better to write your post first and then perform some SEO makeup. It’s ideal way to avoid the feel that post is written for search engine primarily. The first and last paragraphs of the post are the best places for the keywords. Avoid keyword stuffing and limit the use of keywords to have the better keyword density.
Also Read : Where to Place the keywords in Post

Meta Tags

Meta tags is basically a html term. Its provide the meta data of any html page but such data is not visible on the page. Meta’s tags are extremely important in terms of SEO and search engine bots.

·         Meta Description

Meta description is the html meta tag used for describing any html page. In other words, you can say that it gives you the summary of the html page. To improve the SEO for the blog it’s always important to craft the good meta description for your blog and for you, each post.  Its good to use your targeted keywords in the meta descriptions. Try to keep your meta description in between 70 to 160 characters.

·         Meta Keywords

As discussed above now they are  not so important for search engines. It’s better to limit the use of meta keywords in posts.

·         Meta Robots

Meta robots are the instructions for search engines bot. File tells the search engines which pages are to be indexed, which are to be not. Either robot should follow the links on the page or not. If your blog is listed in DMOZ or Yahoo Directory, then you have to use the meta robots to tell the search engines not to use the description of the page given in these directories. The effective use of meta robots helps a lot in improving SEO. Robots.txt tell the search engines what they can get and what they cannot  get and where they can go and where they cannot  go. Take a look at  a better robots.txt file for wordpress blog.

Navigation and Internal links

The Navigation of blog should be such that any blog post should not be three clicks away from the main page. You can use categories to accomplish this job. Inter link your posts by using the anchor texts and make sure the links are dofollow. The main idea behind the intern linking of posts is to allow the page rank juice to pass on to other pages/posts of the blog. The other benefit you will get that it will increase the crawl rate and depth and will also increase the page views for your blog. Link the pages from high page rank pages in your blog with some important keywords.

Page Size

it’s known fact that page size should be under 100k to improve SEO health.So try to reduce the page size of your blog under 100k. You can achieve it by placing on page CSS and JavaScripts to external files. You can Google the to find the ways to reduce your blog’s webpage size.

Loading Speed

Try to improve the loading speed of your blog. The speed is now a SEO factor as search engines do not like the pages for which the user has to wait a lot to come up. There are many factors, which contribute to the loading speed of the the webpage. You can improve the speed by optimizing images on the blog, placing on page CSS and JavaScripts to external file. Install the Page Speed firefox addons. It can evaluate the performance of your page and suggest the measure to improve the performance of the page.

Text/Html Ratio

This ratio is a measure to check how much actual text is present in page in comparison to the code. Search Engines mainly look for the contents on any page. So good Text to Html Ratio (>15%) can help your blog to rank higher in search engines.

Alt text for images

Images are an integral part of blogs now. Search engine’s crawlers cannot  see the actual Images. You can use alternate text (alt attribute) for description of the image. So to include your image in search result, the alt text has to be added for them.

Good use of heading tags

HTML page is structured using html headings/levels (h1 to h6). Try to put the important keywords in the heading tags. h1 heading is the most important one and should be reserve for main title of blog. The individual post title should use h2 headings. The other levels ((h3 to h6) should be reserve for the remaining stuff on the blog.

Backlinks

Backlinks is the key factor in the search engine optimization.It has the high impact on SEO health of the blog. Create a better strategy to improve the quantity and quality of backlinks. Link building is a continuous process and require consistency to achieve the targets. Try to avoid the common link building mistakes. Try to get the authoritative inlinks (edu, gov etc).There There are many ways to get the quality backlinks, but the key factor is quality contents. Quality contents create the backlinks itself. The other strategies include commenting, participations in niche-related  forums, directory submissions, guest posting, etc.

Original and Quality Contents

It’s common phrase. But as its most important that’s why everyone  would suggest you to have the original and quality contents. The 1st part is original which means the contents are not copied from anywhere else. This is to avoid duplicate contents. Like search engines, no one likes the copy stuff so make sure the things on your blogs are original in nature. Quality is the second part. An original content can be of lower quality. As in the start, it was cleared that Google, main philosophy is to provide the accurate and quality information to the users. So quality contents tend to get higher ranking automatically.
The main recipe of blog search engine optimization (SEO) is to keep on producing the original and quality contents and take care of the some other SEO factors. In Search Engines, the Google is the leader it has gained a lot of importance for any blogger to make money through Blogging.

Worship Google for Blog Money Dream

Blogger has to invest lots of hours in selecting the niche,  researching on keywords, reading different blogs,writing and managing the blog . And according to the quote " Time is Money " Blogger wants to transform his efforts and invested time into the money.Google is the most important for fulfilling the dream of Blog Money.
Blog Money Formula – (B.T.M)
If you want to formulate the money from blog  then there is a simple formula of Blog Money B.T.M Which is
Blog => Traffic => Money
Looks simple?  Not so in reality. So the Dream Starts with the word ‘B’ of formula when a new blogger starts the blog, write the posts, try to spread the words and with initial comments on the posts and with few visitors starts poring, the excitement to make money from blog rises, but stop here,  the other two "T" and "M" depends heavily upon Google.
Today Traffic is Google Search
When you were not writing blog what you used to search for anything on the web,  yea that’s the Google, so if you have started writing blog than still other people is searching on Google.
Google is the leading search engine in the search engine race,  instead of leading, I must say the King, as almost 70 % of web search is being done on Google so it’s nearly controlling the web traffic. With the massive increase in the web world, the idea of the web directory dies and people switched to search engine, which can display the related web pages of their search query in the order which it’s thinks the best for your search query. Now after getting millions of related search results Google display the result page wise, having 10 results on each page. Most of the people get their information from the 1st or second page, and merely they have to go to third and to next pages.
Some people think it as the monopoly of Google and some takes it as quality of Google but what is important to mention here that it’s very hard and rare for any new blog to rank in top 10 of Google. So every new blogger is always quick to realize that his blog needs to be done well on the Google.  Here comes the Search Engine Optimization (SEO), I now called it Google Engine Optimization (GEO) and might be many people will be agreed with me. So whatever it is,  GEO or SEO, the blogger needs to learn the different aspects of it and customize its blog according to need of different aspects of Google’s optimization. With Quality  posts,  GEO, and other traffic boost techniques, blogger able to develop the much-needed  traffic. But to keep the flow of traffic steady or rising blog needs to clock in top result of the Google for the blog keywords and to do so the blogger has to keep worshiping the Google.
it’s time for the third, Making  Money from Blog " M," , the much-awaited  part of the equation  but still blogger have to go to Google for the ads, adsense.
Google Adsense is supreme among the other content related ads services. Here blogger gets the Adsense ads relatively easier than getting " T" traffic from Google.But blogger has to follow the TOS of adsense strictly otherwise getting banned from adsense means not getting it again. So again have to worship the Big G.

Ways to Make Money From Blogging

After establishing the blog and doing all the things to generate the much-needed  traffic then you will look forward to find the ways to make money from the blog. Let me assure you one thing that blog monetization is less hard than setting up and establishing a quality blog. You can find many ways across the web to generate income through your efforts which you have given in the establishment of any blog. I have listed down the ways but even these are not the final ways to generate the money.

Cost Per Mille (CPM)

CPM stands for Cost Per Mille or cost per thousand (1000) impressions. It means that you will be paid for 1000 impressions of ad generated on your page or blog. It’s basic mathematics like If an ad is running on your blog with CPM of 0.5$ and if your blog generates 50,000 impressions of that ad in one month than money you would get.
1000 impressions = $0.5
For 50000 impressions = $0.5*50000/1000= $25
CPM of any ad depends on its niche some niches have as low as $ 0.1 CPM and some have as high as $ 10 CPM.
It’s also worth mentioning here that CPM advertising suits to blogs or pages that have high traffic or higher value of page visits per visitor.
Some of popular CPC advertisers are

Pay Per Click (PPC)

PPC stands for Pay Per Click as its clear with the name that you will get paid if visitor click on ad displayed on your blog or page. There are some other things, which need to be understood before moving ahead. These are CTR and CPC.
CTR is Click through Rate,  which tells  you the ratio of the number of clicks over the number of impressions. If your blog generates 1000 impressions of an ad and during that, its get 30 clicks than CTR is 3%.
CPC is cost per click as  clear with the name that this is the cost of one click. It’s depends on niche of ads. Some ads have higher CPC, and some have lower CPC.
Most famous in PPC Advertising is Google Adsense. Adsense gives you code to be pasted in your blog or page, and it’s start displaying ads depending on content of page, and you earn with every click on such an ad.
Recently Google has made the policy little strict for Adsense especially for countries like India, China, etc. due to fraudulent clicks in those countries. So before applying make sure that you have original contents and your blog is six months old otherwise Google will reject your request for Adsense.While using adsense on your blog, there are few tips to increase the earning through adsense.

·         Lesser Ads are good

Instead of having  more ads you can optimize the lesser ads in a way that they generate more money for you. Google AdSense already has some limitations for having the maximum number of ads on any webpage. You can only have the three number of contents units and three links unit on any webpage. More ads on page give bad user experience.

·         Best Ads position

There are few tested ads positions which give the better result, especially in case of the blog. These positions are determined on the basis of user behaviors. The Ads just above the post and blend together with the post can increase the revenue. 300×250 ad at the top of right side bar is almost used by top websites of the world. Link ads at the bottom of the category menu also encourage visitors to click on them.

·         Use the famous Ad formats

Google Adsense has many ad units, but few of them are best performers.These units are Leaderboard (728×90), Large Rectangle (336×228) , Medium Rectangle (300×250)  , Wide Skyscraper (160×600 ).

·         Use Section Targeting

Section targeting allows the blogger to target certain sections of the blog to generate the contextual advertisement on the basis of the contents present in that section. Obviously, this section will be the post contents.
There are some other PPC Advertisement solutions like Chitika. Chitika is also doing well on many blog. Chitika can be used along with Adsense as Chitika is non contextual ads. Chitika Premium Ads shows ads to the visitor who comes for the search engine. It displays the ads related to search query. In result visitor sees highly related ads, which increase the Click through Rate.

RSS Feed Ads

With the growing popularity of RSS feed among internet users. Advertising has been announced for RSS feeds. Feedburner allow you to put ads in each feed. Bidvertiser has also introduce ad option on RSS feed, with a PPC scheme.

Affiliate Marketing

Some people are really making good money from affiliate marketing. Affiliate marketer is term used for a person who works as an  affiliate with a company and market its product and on each sale of product gets some commission out of the sale. Web is huge medium for the companies to sale their products. They need to spread their product across web and to do so they need web publishers. Some networks like Clickbank, Commission junction provide the middle medium to do so. It wins win position for all three. On each sale , Blog or webpage owner gets some bucks, middle medium have its commission for each sale or lead, and company get sale. Affiliate Marketing depends upon niche of your blog if your blog is about cellular phones than you can sell phones and and phone accessories on your blog with Affiliate marketing.

Paid Services

Some bloggers are making handsome money by providing the services related to niche of the blog. As there are many people seeking to monetize online the same way many are looking for service providers. Same like Publisher and Advertiser. The second good part of providing services is that blogger itself decide the reasonable price tag of the services.
Such mode of monetization need a established blog. Because any person who require service will need a professional or the best one to do the services for him. An established blog gives the guarantee of quality to any potential buyer to heir you for the services. Like if any blog giving the tips for writing better contents can offer the writing services. An SEO blog can provide the paid service for SEO of the websites/blogs. Create a Page in your blog for the services and place the link of the page at the home page of the blog.

Direct Advertisement

Blogs usually allocate some space on the blog for the ads where they can display the direct Ads from the advertisers. The famous of all is 125×125 ad spaces in the side bar. You can either manage these Ad spaces yourself or you can make your life easier by joining Ad networks like BuySellAds. In such advertisement the blogger decide the price of the ads itself. For such advertisement make a page on the blog with title Advertisement and put it on the home page to grab the the attention of potential advertiser. However you need to first generate good traffic to blog. Because main goal of advertiser is to get traffic from the ads. If your blog is not receiving traffic then there is no point to ask for advertisers.

In Text Advertisement

In Text Advertisement change some words in the post with advertiser links. Such links are underlined with double line to avoid confusion with the normal links. When visitor move mouse over the link the advertisement pop ups and with the click on advertisement the  publisher get paid. Such kind of advertisement usually avoided by the bloggers as it disturb the readers. You can find such ads at Kontera.

Selling Own Products

You can sell your own product on the blog. The most famous one are the ebook. write the ebook or create an ebook from certain posts of your blog and allow the people to buy it through your blog. you can also create a coaching programme depending upon the niche of the blog and can generate the decent money through it.

Writing Reviews

Some bloggers write the paid review to generate money. Paid review , as clear from the name, is a blog post by a blogger to review anything  and in turn it get paid for such review. It is not always necessary to write the positive review.The blogger can also highlight the issues while reviewing anything.There are many platforms which provide  opportunity to both the advertiser and publisher to review. You can find such reviews at Sponsored Reviews, Pay Per post.

Email Newsletter / Email Marketing

This method has the greatest potential of making money for any blogger. Every blog has forms or links to allow visitor to subscribe to the email newsletter. A blog with good traffic can pile up the list of the emails. Bloggers also give away free away to generate such email list. Such emails can be later on used for email marketing. Email marketing is still the best marketing solution on the web. An email list by blogger have more potential to generate more affiliate ales because it have the loyal readership,  list is interest oriented which depends upon the niche of the blog.

Pops up and Pop Under Ads

Pops up or pop under ads are not recommended as it annoyed the reader of the blog . But still few are using them to maximize their earning. You can find popup ads at Tribal Fusion, PopupAd

Recommended Resources and Tools

There are few resources, tools and websites are listed which can help any blogger in developing, maintaining and managing the blog.

Google Webmaster Tools

Google Webmaster tool is free service and must use for every blogger. After submission of sitemap to webmaster tools it allows Google bots to crawl and index the contents on any website. Furthermore it gives detail insight of any website regarding the search quires related to the website , detail of External links, Crawl errors if any etc. This is must use tool for better search engine optimization of the blog.

Google Analytics

Google Analytics gives detail report about the visitor of any website . This tool gives complete insight of the visitors like number of visitors, source of visitors, bounce rate etc. This tool must be used by any blogger to keep an eye on the  visitors and their behavior.

Feedburner

Feedburner is a great tool to publish and manage the blog feeds. It also allows to put adsense ads in it which can help in making some money through feeds.

Google Keyword Tool

Best tool on the web to research the keywords.

Facebook Pages

Who can deny the social power of the facebook. fan pages at facebook allows visitor to stay connected with the blog via facebook. This can increase the traffic to the blog and is necessary for social presence of the blog.

Twitter Profile

Create a twitter profile and auto tweet blog post to twitter.

Aweber

Aweber is best email marketing service on the web. It is a paid service. Email newsletter and marketing is an essential part of blogging. Aweber helps you to manage the email lists and send the news letters to subscribers.

Final Words

In this post I tried to create a brief about how to make money from blog. Keep in mind every success story have a long effort behind it. So key to successful blogging is choosing the rite topic, producing the great content, getting the things on  track in term of SEO , promoting the blog, generating the traffic and last but not the least consistency.

4 comments:

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